Awards

We are proud and grateful for the many awards we have received in recent years. They inspire us to keep doing what we love – giving our very best every single day.

Awarded with the German Brand Award

The ZillergrundRock Luxury Mountain Resort, together with Diana Consulting, honored for outstanding brand management.

Berlin, June 14, 2024 – Following extensive renovations in recent years, the fifth-generation, family-run Luxury Mountain Resort ZillergrundRock has successfully repositioned itself on the market. For its “outstanding brand management,” the German Design Council has now honored the four-star superior property and its concept partners and business consultants, Diana Consulting, with the prestigious German Brand Award. The prize is considered one of the most significant marketing distinctions in the German-speaking world. 

Christian Pfister, owner of the resort and deputy tourism chairman of Mayrhofen-Hippach, is grateful: “We have shown great courage and taken new paths to create a special, forward-looking resort in the German-speaking Alps.” The award, he said, confirms that he and his family have chosen the right path toward a sustainable and future-oriented hotel concept. “Without the right partners at our side, we certainly wouldn’t have achieved this. With the consulting firm Diana Consulting, we work as equals and with the highest level of trust,” Pfister continued. Diana Mohnerjahn, Founder/Creative Director of Diana Consulting, adds: “It’s a stroke of luck when the relationship with a client is based on such strong shared values. I am incredibly grateful that the Pfister family places such great trust in us and that together we were able to reposition this unique hotel.”

This very repositioning is also the reason why ZillergrundRock and Diana Consulting were recognized: 

ZillergrundRock has evolved from a traditional 3-star guesthouse into one of the most successful luxury resorts in Tyrol. This transformation is based on sustainable brand development, enabled by long-term consulting and innovative marketing strategies. The creation of tailor-made guest experiences and the close connection to nature offer an exceptional proposition in the field of premium hospitality. This remarkable development shows how, with visionary leadership, creativity, and strategic marketing, a unique luxury offering can emerge in harmony with the alpine idyll.

The German Brand Award is not the first accolade since the relaunch.